As Google updates its algorithm on regular basis, SEO strives to keep up with the changes, so, in 2022 it will be much different from what it was a few years ago. As a result of this change, the tools we regularly use improve as well. Overall, after testing a variety of SEO tools and features, we’re glad to present some of the best SEO tools in 2022 that will improve your online business.
Semrush
SEMrush’s SEO toolkit has a full suite of SEO tools. You may see thorough keyword analysis results as well as a summary of all the domains you’re working on.
More importantly, the SEO toolkit enables you to assess the performance of your pages against the competitors. You can, for example, look at backlinks from other websites to yours. (This is sometimes referred to as ‘link building’).
The Keyword Analytics > Overview report will provide you with a wealth of information about a single keyword, as well as links to “best match” and “similar” keywords.
The Keyword Magic Tool is even more useful. Simply type in your keyword and, if desired, your region (country), and Semrush will provide a list of keywords for you to refine by wide, phrase, specific, or related keywords. At this point, you can also select particular keywords. Export the entire list of keywords to Excel and use it to continue building your initial organic keyword list.
The Topic Research tool is another option offered by Semrush. When you type in a term, the tool will return a long list of similar subjects and concepts in various formats. These are frequently used to broaden the root keywords you want to enter into the Keyword Magic Tool.
Google Trends
Google Trends tool is great for seasonality and overall patterns for changes in search engine volume for keywords over time. It will also provide you with a list of related inquiries and more term suggestions.
It isn’t simply for determining the relative popularity of terms; it can also provide helpful information about regional differences. In the United States, for example, “attorney” is more popular than “lawyer,” although the reverse is happening just across the border in Canada.
Ahrefs
Since its launch in 2011, Ahrefs has gradually established itself as one of the most popular SEO tools on the market, with content creators and web developers around the world using it to improve their online presence.
Ahrefs has the largest backlink index among prominent SEO tools. With an improved keyword explorer, a large quantity of user documentation, and competition monitoring tools, it can be the tool you need to improve your rankings and traffic.
Ahrefs includes all of the tools you’ll need for your research and visibility on the search engine result page. A dashboard displays the traffic, rating, and backlinking of your projects.
Screaming Frog
Screaming frog SEO spider is a very useful tool with a crazy name. One of SEO Spider’s most appealing features is its ability to run a rapid search of URLs as well as crawl your site for broken pages. This eliminates the need to manually click each link in order to rule out ‘404 errors.’
You may also use the tool to look for sites that have missing title tags, duplicate meta tags or tags that are the wrong length, as well as the number of links on each page.
SEO Spider is available in both a free and a premium version. The free edition includes the majority of the essential functions, such as crawling redirects, but it is restricted to 500 URLs. As a result, the ‘Lite’ version of SEO Spider is only suitable for tiny domains.
Google Search Console
Google Search Console (GSC) is a great tool for all the people who start with SEO.
Whatever the size of your site or blog, Google’s Search Console (previously Webmaster Central) is excellent and the various user-friendly tools behind its hood should be your first port of call, even if you’re not an expert for SEO.
The collection of tools can examine your site’s performance and identify potential problems to troubleshoot (such as negative spammy links), as well as help you verify your site is Google-friendly and track its indexing.
Answer the Public
A wonderful site for producing the types of questions and phrases asked around a specific root term is “Answer The Public”. Enter a keyword, and it will return some extremely cool visualizations based on all of the questions that are connected to that term; the Data view, and especially the CSV download choices, are more useful.
Keywords Everywhere
Keywords Everywhere is a Chrome or Firefox plugin that pulls back search volume, CPC, and competitiveness data on the fly (sadly, it is no longer free). When it identifies keywords, it displays keyword data straight in your browser window, which is really useful. This covers not only common metrics such as Search Volume and CPC data but also keyword suggestions. To be more specific, the ability to examine terms and data directly while searching on Google is where this tool really stands out.
Google Ads
Google Ads isn’t ideal, but it’s still a useful tool because it has a wealth of keyword data and offers variations of phrases that may be relevant to you. Although Google Ads favors keywords that are bid on in PPC rather than the complete universe of organic keywords, it is still worthwhile to use.
