App Store optimization is one of the essential success factors of your game or application. This is one of the first steps of your product marketing strategy. In order for it to be visible on the App Store and Google Play Store, you need to optimize the content you are posting. This includes the use of keywords through titles, short and long descriptions, tags (on the App Store), a package name (on Google Play). So you need to use those key phrases that your competition uses, as well as phrases that your target audience enters in the search box to get content like yours.
ASO (App Store Optimization) is very important for the success of mobile apps and games and also, one of the most neglected parts in the process of their development and publishing. Most people invest a lot of money and energy…
