NFT promotion is the next big thing to think about after creating and publishing it. Actually, you should think about the promotion strategy of your Non-Fungible Tokens long before their creation. It is not easy to look at someone making millions on a piece of art which worth you cannot see. There are a lot of people going crazy about something just because it’s popular and everybody is talking about it. So, how to make people go crazy about your piece of art too?
Look at NTF as any brand! Realize that people do not actually buy products, they buy the experience, the feeling, the prestige. They need to feel secure when they invest in something. Don’t we all like to invest in the things that are proven to be worthy? But how to make everybody see the value of your NFT and make them buy it?
Where to Promote NFT and What are the Best Platforms for That?
What is the best way to promote your NFT project? It is not enough just to publish your NFT, you should work on its marketing and visibility. Like any other business, it has to have its purpose, mission, and vision. Make a good story behind your work and present it to your audience. A good NFT project gathers a lot of people that create a community of its fans. That community should spread good vibes about your project.
How to Find Out About NFT Communities and Where to Find Them?
Social media, especially Twitter and Discord, is the best place to find the NFT communities. You can find the best projects on almost all the social platforms and see how they do their work. By analyzing the competition you can learn a lot: what is popular at the moment, what content makes the most engagement, how the creators communicate with their audience… if there is no community, it means that people are not interested in that project, and it is unlikely that someone is going to invest their money in it.
How to Create a Community for Your NFT?
You should think in detail about your project that will have a clear vision and mission, so you can attract a lot of people with the same interests. Building a community means being involved in different discussions on social media, spreading the story about the project. If your NFT is not visible, no one will want to buy it. You need thousands of active followers in order to be successful.
Social Media for NFT Promotion
Social media marketing is an excellent means of establishing yourself. It is one of the most beneficial and free ways to present yourself and your NFTs. It gives you the freedom to express yourself the way you want. You can communicate with people with the same interests and see what content makes people engage more.
Use Quora, Reddit, or BitcoinTalk for Discussion
Find discussions on Quora, Reddit, or Bitcointalk and use them to promote your product. You can also start a thread and then use another account to mention your product as a good one. The more you mention your name, the more people will remember it.
Twitter for NFT Promotion
Twitter is the best and free way to promote NFTs. Use latest and trending NFT related hashtags, join or create Twitter spaces. You can learn a lot from people that are already in NFT, so first spend enough time on research, because it can save a lot of time, money, and nerves later.
Facebook and Instagram for NFT Promotion
Join several Facebook groups about NFT and become a part of a large community where you can present your work. You can occasionally share your content and announce the publishing date. You can use Instagram also for presenting your work and telling a story about yourself. People like to know who is behind all the projects so they can connect easily. Trust is a key factor cause no one wants to invest in something they don’t believe in you and your project. Collaborating with the influencers as NFT promoters is also a very important factor that gives you more credibility.
Discord and Telegram for Promotiong NFT
For NFT promotion discord is becoming one of the most popular means of communication and building community. It is great for making different chats within the same channel. Telegram has already been established as an effective means of communication for crypto community, so was logical to become popular among NFT community.
Adding Drops to the NFT Calendar
This is another free way to promote your NFT before it comes out. The NFT Calendar collects the best NFT drops from different marketplaces in one place. It’s a fantastic source for NFT collectors who don’t need to rush from one market to another to discover the best releases. It takes just a few minutes to add a drop to the NFT calendar. Just fill out a form with the basic details of your release and once you submit your drop, it will appear on the list after a quick check by the administration. NFT Calendar also posts several drops on their Instagram and Twitter, where the fans gather.
Make a Website for your NFT
Having a website to promote your NFT is one of the most important things because it ensures people that you have a successful project, worth having. This is the best way to show your community how creative you are and present the whole story about your work.
Focus on the Website Structure
At the very beginning, you need a hero section: this is a place where you need to present yourself. Show people who you are and why they should invest in your projects. Put the call to action buttons to take people to your social media profiles so they can get to know you better.
Then tell people why you are in this business and show them your passion and your work. Give more information about your NFTs, share the background story and make people want to own them. Explain to them how to buy them.
Make the look of your website resemble your NFT art. This wow effect will attract many people and they would like to become a part of your story. Show them your goals and plans. People would like to know what they invest in.
Show your team. People love to know who is behind the project. Build the trust and show them who you are. If you want people to invest their money into your NFTs be sure that you give them value because they expect their ROI if they want to trade with them.
Make Yourself a Brand
Make a brand of yourself. Create an unforgettable experience for your website visitors. Your website has to sell your project to people who research hundreds of projects so you absolutely need to create content they will never forget.
Write a catchy copy that makes people feel like they are a part of the project. Involve them in the story and keep them closer as they move through the website, so they are more likely to buy when your NFTs are on the market.
SEO for an NFT Website
Do a good SEO for your NFT website. Luckily the market is new and there is not so much competition yet. You can have organic visits very soon after publishing your website, so don’t try to save money just because the results are not immediate. SEO is a long term investment and can save you a lot of money in the end.
